A prominent industry leader known for executing big picture thinking, Mickey Schaefer is the founder of the Certified Tourism Ambassador^™ (CTA) program, with over 10,000 front-line employees certified nationwide.  Her passion is simple: Align people with strategy to deliver memorable experiences.

The Total Visitor Experience involves the community working together to enhance the experience across the entire destination.  Mickey's presentation will cover this collaborative thinking and how we can:

• Increase Attendance
• Enhance Visitor Spending
• Generate positive "word-of-thumb" for the event and the destination

Free seminar with complimentary continental breakfast.

8:00 am Registration and Networking
8:30 am - 10:30 am Seminar

Seating is limited.  Register online.